Client: Mott’s (A Keurig Dr Pepper brand)
Role: Lead Designer & Strategist
Summary:
I led the digital shelf launch for Mott’s Fruit Smoothies, a new product line introduced exclusively on Amazon, Walmart, and Target sites.
The product’s development was siloed, and no brand guides were prepared prior to release. Mott’s wanted the creative message to focus on ingredients, practicaility, and social validation. I extracted a functional, practical visual system from the product packaging. Designers pulled flavor cues from both stock and the KDP DAM, while model photography was supplied (I am not kidding here) by mobile phone. The team worked quickly to deliver creative that introduced the product, communicated health claims and use cases, and drove shopper conversion.