Client: Mott’s (A Keurig Dr Pepper brand)
Role: Lead Designer & Strategist
Summary:
I led the digital shelf launch for Mott’s Fruit Smoothies, a new product line introduced exclusively on Amazon, Walmart, and Target sites.
The product’s development was siloed, and no brand guides were readied prior to release. Mott’s wanted the creative message to focus on ingredients, practicaility, and social validation. I translated the packaging into a fully realized identity, with a flexible color system adaptable to both SKUs in the product family. This strategy delivered creative that introduced the product, communicated health claims and use cases, and drove shopper conversion.