Client: Groupon Social
Role: Creative Lead – Social Content Strategy, Content Production
Summary:
In 2019 Groupon Social wanted to create awareness for Groupon Goods during their 2019 holiday tentpole. As creative lead I chose to lean into Groupon’s humorous voice for unusual or novelty products, and applied an elevated, edotirial feel to their Limited Series Curated Collections.
Working with Groupon’s internal photography studio, I directed two shoots over two days, coordinating talent, stylists, photographers, and editors.