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• KDP QR1
Timeline: Q1 2026
A surprise ask that was overlooked in scoping. 1,000+ SKUs requiring updates for retail and legal alignment. A fragmented DAM library and a legacy pipeline that could not scale at cost.
These are the day-to-day complexities that are redefining eCommerce as technology and cost pressures outpace agency process. This is how I met the challenge with a throughput that created efficiency, consistency, and governance while priming the output for machine readability and agentic execution.
• Keurig Coffee Collective Launch
Timeline: Q4 2025
Keurig’s first-ever eponymous ready-to-brew coffee came with an amazing set of turnkey creative. But there was a catch: The brand narrative was complex, and leaders were struggling to pack everything into the wireframe. This is how I took the product, its provenance, craft, and positioning into the space of a scroll.
• Mott’s Rebrand Preview
Timeline: Q2 2025
Bold and beautiful color blocking was a sharp departure from the legacy brand system that this top-performer had been using for ages. Skinning old creative with the new look and feel is what it took to convince the skeptical that the change was 100% fun.