Client: Mott’s (A Keurig Dr Pepper brand)
Role: Lead Designer & Strategist, Digital Shelf Activation
Summary:
My role within The Mars Agency is unique. Acting as a creative lead embedded within Mars United, I work directly with KDP to concept, execute, and deliver fast-turn content—bypassing traditional bottlenecks to move at the speed of brand need. On any given day I am functioning as a creative director, collaborating with the client on strategy, an art director, building out production templates for IC designers, and a production whiz, jumping in the fill content gaps that are inevitable with large brands managing thousands of SKUs.
To support Mott’s rebrand rollout, I was tasked with demonstrating how the new visual identity would translate to the digital shelf across retailers like Walmart and Amazon. The goal: to help Mott’s show investors a clear, confident vision that could stand out in a cluttered category and unify its fragmented SKU architecture under one cohesive system.
Mott’s rebrand focused on product taste, quality, and nutrition to reinvigorate shopper perception. My job was to bring those values to life by leveraging their refined color set, updated typography, and interest in narrative simplicity. My aim was to synthesize the play of Mott’s products for children with the authority of a brand whose name has become synonymous with CPG fruit consumables, and deliver this vision on PDP carousel slides, banners, and presentation decks, all built to showcase the brand’s shelf presence and storytelling potential online.
As the project lead on visual execution, I consolidated feedback from Mott’s brand managers, Mars Omni and Digital Shelf leadership, and KDP stakeholders, and reconciled conflicting inputs. I led internal and client-facing presentations, providing strategic options that emphasized either packaging impact or lifestyle storytelling to support key talking points for the rebrand’s unveiling at the 2025 National Sales Meeting investor conference.