Client: Mott’s (A Keurig Dr Pepper brand)
Role: Lead Designer & Strategist
Summary:
To support Mott’s rebrand rollout, I demonstrated how their new visual identity would translate to the digital shelf for retailers like Walmart, Target, and Amazon. The creative was intended to show investors a clearly articulated and confident vision for Mott’s that stands out on the shelf and unifies a previously fragmented brand strategy.
The Mott’s rebrand focused on taste, quality, and nutrition. I brought those values to life by leveraging their refined color set, updated typography, and interest in narrative simplicity. My aim was to synthesize the play of Mott’s products for children with the authority of a brand whose name has become synonymous with fruit consumables to showcase the brand’s shelf presence and storytelling potential.
This content was shared during the KDP 2025 National Sales Meeting investor conference, where it was approved for global application.