Mark William Mills
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Mott’s
Rebrand Review & Approval
Timeline: 4 weeks
Deliverables: 4 PDP collections, supporting banners, lifestyle mockups
Stakeholders
- Mott’s Clamato
- Publicis / Mars
- Hughes Design
100% Juice, 100% Fun.
Mott’s needed to showcase how a new visual identity would be brought to life on the digital shelf.
I translated a newly developed brand system provided by Hughes Design into retailer-aligned eCommerce creative focused on the updated juice tetra and sauce pouch products.Working from the guidebook’s bold color-blocking, ingredient-forward beauty shots, and grid-based messaging hierarchy, I built a clean, vivid PDP toolkit that included hero tiles and supporting below-the-fold content.
This creative carried the core story of quality, nutrition, and family appeal while achoring everything to the “100% Juice, 100% Fun” message.
The toolkit was delivered with presentation-ready mockups that demonstrated how the rebrand would land across multiple retailers. The result was a faithful, controlled translation designed to win stakeholder confidence prior to the rebrand’s market debut.